About Malia Ross — Senior Motion Designer

About ✦ Malia Ross ✦ Fort Wayne, IN Hi, I’m Malia. I make brands move. I’m a motion designer specialized in social content — the reels, loops and campaign moments that live where attention actually is: the feed. I came up as a designer first (BA in Graphic Design from the University of Saint Francis, concentrations in illustration and web design), which means my animation isn’t decoration on top of someone else’s layout — the design and the motion are built together, for the format they’ll live in. Since 2021 I’ve run my own practice, shipping motion and campaign work for cannabis brands like Liberty Cannabis, Hellavated, Strane, Avitas and Garcia Hand Picked — one of the most compliance-restricted categories on the internet. No paid reach, no claims, age-gated everywhere. It taught me to be creative inside hard constraints, which turns out to be exactly the skill regulated categories — pharma, fintech, alcohol, health — pay a premium for. I also run production at a commercial print house — press-sheet engineering, spine calculations, colour-critical proofing. It is the reason my delivery specs are never the problem: I have watched what happens downstream when a file is wrong, on a surface where you cannot re-upload. From a 9:16 reel to a 15-edition newspaper run, the file ships correctly the first time. And yes — I’m the designer behind an entire balloon brand, Pop Pop Balloon. More on that below. The brand I built: Pop Pop Balloon Since 2021 I’ve been the designer behind Pop Pop Balloon, a balloon décor company in Fort Wayne — logo, identity, packaging, the retail balloon kit, the website and the social content, all mine. The founders took that brand and blew up on social with it. Watching design translate directly into a following — which hooks landed, which posts traveled — changed how I work. That’s the feed-level instinct I bring to every client brand. poppopballoonfw.com ↗ @poppopballoonfw ↗

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malia.wei.ross@gmail.com