Reels That Travel — Social Motion for Four Cannabis Brands

Multi-brand ✦ 2024–2025 ✦ Social Reels & Ads Built for the feed. A running collection of reels and social ads for cannabis brands — designed and animated to earn the pause, format-native from the first frame. Brand energy, translated When Avitas refreshed their branding, I produced a vibrant hype video bringing their new website, packaging and identity to life in motion — the fastest way to teach a feed what a rebrand feels like. Always-on announcements Plus the steady drumbeat: launch announcements for Liberty Cannabis and a website-launch walkthrough for Hellavated — the connective tissue that keeps a brand present between the big campaign moments. “Social content isn’t small work. It’s the most-seen design a brand will ever ship.”

View this project with full video →

malia.wei.ross@gmail.com