University of Saint Francis — Summer Courses Campaign

University of Saint Francis ✦ 2025 ✦ Integrated Campaign Summer school, but scroll-worthy. Print and social assets to get students registering for discounted summer courses — for the university that taught me design. QR-first layouts so the distance from “saw it” to “signed up” is one phone tap. The brief Spotlight USF’s discounted summer courses and drive actual registrations, not just impressions — across campus print and paid social on Facebook, Instagram and Google. The approach Every layout is QR-first: the code sits in a prominent, consistent position so the path from poster to registration page is instant. The social set carries the same visual system, resized and rebalanced per placement instead of lazily cropped — a hallway poster and a story ad shouldn’t be the same file, and here they never were. “Full circle: the program that trained my eye, hiring that eye to fill its classrooms.”

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malia.wei.ross@gmail.com